Problem: College students don't view Planned Parenthood as a place for them to go
Mission: Make Planned Parenthood more relatable to college students
Insight: It’s like a friend with benefits
Launch
Getting around
We will spread our message through participating college campuses. Just to get the juices flowing.
Posters
We'll post up, directing students to different Planned Parenthood resources.
Care Package
Incoming students will receive a bulging package with items and info to help them stay on top of their sexual health.
V-Card
A College credit card will be introduced via Bank of America.
V-Card swipers will receive 3% cash back on purchases from companies that directly contribute to Planned Parenthood and 1% from companies that make indirect contributions.
Companies include: Nike, Starbucks, Groupon, Amazon, and CVS.
