THE RUNNING OF THE BULLS
Bronze (PRINT) - Atlanta ADDYs
A trip to The Running of the Bulls in Pamplona, Spain isn't your typical European vacation. It's a trip full of adventure and thrill. It's the ultimate getaway.
Trip Advisor Takeover
The background of Trip Advisor's website would be replaced with a promotion for The Running of the Bulls. Sponsored by Go Spain, reviews of the event would rotate on the page, and clicking on one of them would bring the user to a complete Run in Review.
Snapchat Interactive Filter
Snapchat will add a "spicy" filter to promote the event. Users would have the option to rate how spicy a fellow snapper's story is, and the cumulative results would show up on their Snapchat score.