Fix Your Makeup is a campaign that aims to help solve the problem of gender inequality in the advertising industry. The campaign will be launched at the 2017 Cannes Lions Awards.
Ambient:
Bathroom mirrors in both the women and men's restroom will be taken over.
Goodie bags will placed on attendees' chairs at the awards ceremony.
Fake makeup; real facts. These will be included in the goodie bags and will direct you to fixyourmakeup.org.
Nail polish found in the goodie bag will come with a postcard and directions.
Website:
FIXYOURMAKEUP.ORG
Art Director: Shannon Steger