Fix Your Makeup is a campaign that aims to help solve the problem of gender inequality in the advertising industry. The campaign will be launched at the 2017 Cannes Lions Awards. 

 
 

Ambient:

Bathroom mirrors in both the women and men's restroom will be taken over.

 
 

Goodie bags will placed on attendees' chairs at the awards ceremony.

 

Fake makeup; real facts. These will be included in the goodie bags and will direct you to fixyourmakeup.org. 

 

Nail polish found in the goodie bag will come with a postcard and directions.

 

Art Director: Shannon Steger