Fix Your Makeup is a campaign that aims to help solve the problem of gender inequality in the advertising industry. The campaign will be launched at the 2017 Cannes Lions Awards.
Bathroom mirrors in both the women and men's restroom will be taken over.
Goodie bags will placed on attendees' chairs at the awards ceremony.
Fake makeup; real facts. These will be included in the goodie bags and will direct you to fixyourmakeup.org.
Nail polish found in the goodie bag will come with a postcard and directions.
Art Director: Shannon Steger